Σάββατο, 22 Οκτωβρίου 2011

Marketing in Recession


It is a fact that not just Greece, but Europe is going deeper and deeper into recession. Estimations and scenarios made by analysts are almost touching the Great Depression’s levels probably with the same length of time.

Sad intro? Yes. Is this the end? No.Big changes are about to come and we will be witnesses of a brand new age maybe with totally new perspectives.


Marketing in recession

From the shrinking market, companies must shift to affordable pricing and products for all. No premium, no luxury, no exclusives, no special treatments just value for money.

Without suggesting lower pricing spots in new models, companies must rethink their sales strategies. Because everything is changing, purchase power is changing, consumer behavior is changing.

Good captain on rough seas

Big ad-spenders and bidding warriors must also revise tactics as communication will not work as it used to. Efficient and cost effective strategies are come into play. Extensive use of technology, internet, social media tons of banners, millions of e-mails and online campaigns can work only if the company has a value to deliver.

The recession of our times will clear the way for different approaches.

The best is yet to come.


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