Focus on great storytelling,

..put some love and there you go. The xmas spirit :)

Interactive Advertising Samaritans 2013

Image delivers emotional impact.

Imagine what motion image can do.

Source: buzzillablog

Evolution of Advertising

"I'd Like to Buy the World a Coke" - The Hilltop Story

Viral Campaign by Gillette 2012

Men Step Up For Gold | Gillette

Hard selling Vs Heart selling

"People don't buy what you do; they buy why you do it." ~Simon Sinek

Hard selling is a forceful approach, it is not for any market, for any country, for any culture.

Soft selling is better, friendly, cozy..

Talking to the heart is the bet.

IKEA Paris.

Just Love the Way to the Subway

Outdoor inlife



(photos: takenfreshome.com)

At The End, Stupid Rules ....

It's not about the media

It's not about the message

It's not about the brand

It’s all about the entertainment value of the different vs. the cliché